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A message for our veterinary partners
Imby is joining the Curafyt family.
Bringing veterinary-guided nutrition to dogs and cats alongside everything you already trust for your equine patients.
- Veterinary-guided formulations
- Hypoallergenic support
- Same Curafyt ecosystem
- Sustainable innovation
Welcome, veterinary partner
Thanks for scanning. Here's what's new in your Curafyt ecosystem and what stays exactly the same for your clinic.
For your clinic
Nothing changes in how you order.
Same AHP portal, same account, same wholesale pricing, same delivery. The Imby range is simply available now within the ecosystem you already use.
- Same login Your existing AHP portal credentials
- Same pricing structure No changes to your wholesale terms
- Same support team Your account manager remains your contact
A broader vision
From 20,000+ horses to the whole household.
For years we've supported equine health through veterinary-guided supplementation. With Imby, that same philosophy now extends across the species your clients care for at home.
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Horses
Years of veterinary supplementation, built into every Curafyt formula.
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+ Dogs
Hypoallergenic, highly digestible recipes for sensitive dogs.
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+ Cats
The same veterinary-guided approach, adapted for feline biology.
Meet the new range
Who is Imby ?
Imby is a Belgian pet nutrition brand focused on highly digestible, hypoallergenic and sustainable nutrition for dogs and cats.
Known for its insect- and plant-based recipes, Imby was built on a simple philosophy: supporting long-term animal wellbeing through innovative nutrition with a lower environmental footprint.
A natural fit for the Curafyt ecosystem — and for the clients in your clinic asking about food sensitivities.
The clinical case
Why hypoallergenic nutrition matters.
Food sensitivities are one of the most common reasons clients bring dogs back to the clinic. Here's what the literature shows.
- Prevalence
Up to 40%
of dogs presenting with chronic itching may have a food-related trigger.
Source: veterinary dermatology literature - Common triggers
34 · 17 · 15%
Beef (34%), dairy (17%) and chicken (15%) are among the most commonly reported food allergens in dogs.
Source: Mueller et al., BMC Vet Research - Digestibility
80%+
Apparent digestibility shown in canine studies on black soldier fly larvae protein.
Source: peer-reviewed canine nutrition studies
Why Curafyt × Imby
Shared philosophy. Stronger veterinary ecosystem.
Two teams. One conviction: that nutrition belongs alongside medicine in long-term animal care. Here's what your clinic gains.
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Recipes developed by vets, not marketers Formulas built around physiology, not trends.
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Preventive, not reactive Nutrition designed to support long-term wellbeing, not just manage symptoms.
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Science-backed digestibility Trial data and digestibility studies on every formula.
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An option for the sensitive dog Hypoallergenic alternatives for the rising share of cases you see weekly.
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Companion-animal expertise Imby's specialised R&D in dog and cat nutrition, now inside Curafyt.
Frequently asked questions
ABOUT THE MERGE
We see a growing need for a more preventive and nutrition-focused approach across all companion animals, not only horses. Expanding into dogs and cats is a natural next step in Curafyt’s mission to support animal health through veterinary-guided nutrition and natural care.
Imby is a Belgian brand specialized in hypoallergenic, sustainable dog and cat nutrition, known for its insect- and plant-based recipes developed with a strong sustainability focus.
Imby shares the same core philosophy as Curafyt: preventive health, science-backed nutrition, sustainability, and long-term wellbeing for animals. By joining forces, we can combine veterinary expertise with innovative nutrition solutions.
Absolutely not. Horses remain a core pillar of Curafyt. This expansion simply allows us to support the entire animal family with the same veterinary-driven philosophy.
PRODUCT & QUALITY
Yes. The range will progressively evolve under Curafyt’s veterinary-led ecosystem, with formulation input from veterinarians and nutrition experts.
Yes. The recipes are designed to be highly digestible and suitable for sensitive dogs and cats.
Alternative protein sources can offer excellent digestibility while reducing environmental impact. They also provide valuable options for pets with sensitivities to traditional protein sources.
No, not right now. Over time, Curafyt and Imby may continue combining their veterinary expertise and nutritional experience to further improve and optimize the products where relevant, while maintaining the core strengths of the formulas.
Yes, but not right now. Over time, the packaging will progressively transition into the Curafyt branding. Any future changes will always be communicated clearly in advance.
VETERINARY PARTNERSHIP
Yes. Curafyt continues prioritizing a veterinary-guided approach to animal nutrition. As we transition Imby into Curafyt packaging, these Curafyt items will remain vet-exclusive.
No. The products remain within Curafyt’s own ecosystem and professional channels.
The range can support veterinarians looking for:
- Hypoallergenic nutritional solutions
- Preventive health approaches
- Sensitive digestion management
- Sustainable nutrition alternatives
- Complementary nutritional support alongside treatment plans
Yes. Clinics will progressively receive educational material, scientific context, onboarding support and communication tools.
Yes. The Curafyt Dog & Cat range will progressively become available through the Curafyt professional ecosystem.
CLIENT COMMUNICATION
You can present it as Curafyt extending its veterinary-guided philosophy into companion animal nutrition.
The products remain focused on science-backed nutrition, digestibility, hypoallergenic support and long-term wellbeing.
Many horse owners also own dogs and cats, allowing clinics to support the entire animal family through one ecosystem.