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A MESSAGE FOR THE IMBY FAMILY
Imby is now part of the Curafyt family
Same products. Same recipes. Same values your pet loves now backed by even more veterinary expertise.
- Same recipes
- Same taste
- Same pricing
- Same subscriptions
- Veterinary-led expertise
What this means for you
While Imby is entering a new chapter with Curafyt, the things you and your pet already know and trust stay exactly the same.
What stays the same.
Everything your pet has come to love about Imby stays unchanged.
- The products you know and trust
- The recipes, ingredients and nutritional values
- The taste your pet loves
- Your pricing
- Your subscription, schedule and account
- The packaging you recognise (for now)
What's new.
A few things are getting stronger behind the scenes.
- Imby is now exclusively available at Curafyt
- Stronger veterinary expertise behind every formula
- Improved website, customer support and ordering experience
- More educational content and innovation in the future
Already on a subscription? Nothing changes today.
You don't need to do anything. Your account, your schedule, and your pet's food carry on exactly as before.
- Your deliveries continue as normal
- Your schedule remains unchanged
- Your pricing stays the same
- Your formulas remain identical
- Your existing Imby login still works
- No action is required from you today
If anything changes in the future, we'll always tell you clearly and well in advance.
Meet Curafyt.
Curafyt is a Belgian, veterinary-led animal health brand focused on preventive, science-backed nutrition for horses, dogs and cats.
For years, Curafyt has worked closely with veterinarians across Europe to develop products that combine scientific research, natural ingredients and long-term wellbeing.
Together, this partnership lets us continue building toward preventive, long-term pet health with more expertise, more resources, and stronger veterinary involvement behind the scenes.
Curafyt in short
- 850+ veterinarians across Europe
- 50,000+ animals supported
- Veterinary-led product development
- Science-backed, natural-first philosophy
How we'll be stronger together.
A bigger team behind the same food. Here's where you'll feel the difference over time.
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Stronger veterinary involvement
More collaboration with vets in product development and pet-owner education.
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More scientific research
A stronger scientific foundation behind every formula — and behind future innovation.
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Better customer experience
An improved website, smoother ordering and faster support — already in motion.
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Long-term preventive health
A continued focus on proactive, preventive wellbeing — not just feeding.
Frequently asked questions
ABOUT THE CHANGE
Imby was built to help pets thrive through high-quality, sustainable nutrition. Joining Curafyt means we can strengthen the veterinary and scientific foundation behind every formula — while staying true to the values that made Imby what it is.
Curafyt is a Belgian veterinary-led animal health company working with more than 850 vets across Europe. Together, we can do more for your pet’s long-term health.
Curafyt is a Belgian, veterinary-led animal health brand focused on preventive, science-backed nutrition for dogs, cats and horses. They work with over 850 veterinarians across Europe and support more than 50,000 animal owners through a natural-first approach to wellbeing.
No. The recipes, ingredients, formulas and taste remain exactly the same. What your pet loves about Imby is not changing.
PRODUCTS & QUALITY
No. The full Imby range stays exactly the same: same products, same ingredients, same nutritional values.
Over time, the packaging will gradually transition to reflect the Curafyt family. For now, your products may still arrive in the current Imby packaging. We’ll always let you know clearly before any visible changes happen.
Absolutely. The quality and integrity of Imby products remains our top priority. If anything, the additional veterinary and scientific backing makes them stronger.
SUBSCRIPTIONS & ORDERS
No action is needed from you today. Your subscription and deliveries continue as normal. If anything ever requires action from you, we will reach out with clear instructions well in advance.
No. Pricing remains unchanged.
You can find the full Imby range directly on the Curafyt website. The same products, now in one place alongside everything Curafyt has to offer.
Yes, you can continue managing your subscription - pausing, skipping or changing products - through your existing Imby account portal. You can also reach out to us via askaway@imbypetfood.com.