Biotin

Vitamin B7

Skin and coat support

Biotin, also known as vitamin B7, is a water-soluble B vitamin involved in several metabolic processes related to fatty acid metabolism and keratin production. Keratin is the structural protein that forms the basis of skin, hair, and coat.

Healthy skin depends on the continuous renewal of skin cells and the maintenance of a strong skin barrier. Adequate biotin intake contributes to normal keratin synthesis and supports the structural integrity of skin tissues.

In dogs, nutritional strategies that support skin metabolism and barrier function are particularly relevant for animals prone to skin sensitivity, itching, or coat problems. Because of its role in skin health and coat quality, biotin is commonly included in nutritional formulations aimed at supporting skin comfort and maintaining a healthy coat (Bonny Canteen, 2023; Springer, 2008; Curely, 2025).

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This ingredient is used in

DAILY GUT MICROBIOME SUPPORT POWDER

Guts & Glory Supplement

DIGESTION & IMMUNE SUPPORT

Vet-formulated plant-based gut support for dogs and puppies to help maintain digestive balance, support immune health and promote a healthy gut from within.

✔ Supports immune health in dogs prone to itchy skin
✔ Helps strengthen gut health and microbial balance
✔ Helps reduce loose stools and gas
✔ Supports a healthy stomach and digestive comfort
✔ Suitable for daily use

For dogs and puppies with sensitive digestion, loose stools, gas, itchy skin linked to gut imbalance, or those needing extra daily support for gut and immune health.

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DAILY MULTIVITAMIN SUPPORT CHEW FOR DOGS

IMBY Multivitamin Supplement

DAILY VITALITY & WHOLE-BODY SUPPORT

Vet-formulated daily multivitamin support for dogs to help maintain overall health, immune function, skin condition and everyday vitality.

✔ Supports overall health and daily wellbeing
✔ Helps maintain natural immune support
✔ Supports healthy skin and coat condition
✔ Helps fill nutritional gaps in the daily diet
✔ Suitable for daily use

For dogs needing extra daily nutritional support, picky eaters, active dogs, dogs in recovery, and dogs who can benefit from all-round wellness support.

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