A complete, everyday dry dog food for dogs of all breeds and life stages. Powered by hypoallergenic insect protein for highly digestible, eco-conscious nutrition that works for every dog.

✔ Novel protein to reduce the risk of allergies
✔ High digestibility for easy daily nutrition
✔ Contains the 10 essential amino acids
✔ Balanced formula developed by vets
✔ Highly palatable kibble

Great for puppies, adults, and seniors of all breeds, including picky eaters and dogs with mild sensitivities, while supporting everyday wellbeing with a lighter pawprint.

A complete, meat-free dry dog food made with quality plant proteins and natural superfoods. Perfect for conscious dog owners who want a lighter pawprint, and a natural fit for dogs that do not do well on animal proteins.

✔ Natural superfoods like pumpkin, spinach and cranberries
✔ Hypoallergenic and completely meat-free
✔ Low in calories, ideal for overweight or older dogs
✔ Plant-based proteins for balanced daily energy
✔ Balanced formula developed by vets
✔ Highly palatable kibble

Great for adult dogs of all breeds, especially dogs sensitive to animal proteins, and owners who want conscious feeding.

DAILY VITALITY & WHOLE-BODY SUPPORT

Vet-formulated daily multivitamin support for dogs to help maintain overall health, immune function, skin condition and everyday vitality.

✔ Supports overall health and daily wellbeing
✔ Helps maintain natural immune support
✔ Supports healthy skin and coat condition
✔ Helps fill nutritional gaps in the daily diet
✔ Suitable for daily use

For dogs needing extra daily nutritional support, picky eaters, active dogs, dogs in recovery, and dogs who can benefit from all-round wellness support.

HYPOALLERGENIC OMEGA-3 FOR SKIN, JOINTS & IMMUNITY

Vet-formulated plant-based omega-3 support for dogs and puppies as a hypoallergenic alternative to salmon oil, helping support skin comfort, everyday joint health and immune resilience from within.

✔ Hypoallergenic alternative to salmon oil
✔ Supports itchy, dry or sensitive skin
✔ Helps support healthy joints and mobility
✔ Supports everyday immune health
✔ Suitable for daily use

For dogs and puppies with itchy skin, dull coats, sensitivity to fish-based oils, or dogs needing extra daily support for skin, joints and immunity. 

EVERYTHING YOU NEED TO SUPPORT YOUR DOG'S ITCHY SKIN.

The ideal bundle to restore your dog's skin from the outside and within, as a healthy body reflects in their skin.

✓ Immune & Tune: All the nutrients for a healthy skin and immune system.
✓ Guts & Glory: to strengthen the intestinal barrier, preventing allergens from penetrating the body.
✓ Sheen & Shine: to wash the mud off, without damaging the skin barrier.

HEALTHY JOINTS & COMFORTABLE MOVEMENT

Vet-formulated daily joint support for dogs to help maintain healthy cartilage, support flexible movement and keep joints comfortable from within.

✔ Supports joint comfort and mobility
✔ Helps maintain healthy cartilage and connective tissue
✔ Supports the body’s normal inflammatory response
✔ Helps support recovery after activity
✔ Suitable for daily use

For dogs with stiffness, ageing joints, active dogs, growing pups, larger breeds, and dogs needing extra daily support for joints, cartilage and comfortable movement.