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- AS FEATURED IN -
Imby is now part of the Curafyt family
Imby has joined the Curafyt family, bringing its dog-focused nutrition and supplements to a broader veterinary-led platform.
Here you’ll find the same Imby products trusted by thousands of dog owners, now available alongside Curafyt’s comprehensive horse health offering.
New to Imby?
Explore carefully formulated products designed to support your dog’s wellbeing every day.
Existing Imby customer?
Find all your favourites on the Curafyt site. Same formulas, same prices, same great taste.
For now nothing changes, your subscription will continue as before. You can manage your subscription here.
Discover our vet-formulated hypoallergenic pet food
Explore the full Imby range
Dog food, cat food, supplements and snacks — all in one place.
Free from allergens
Suitable for all breeds
100% Natural Ingredients
Daily support, the natural way.
Vet-developed Formula
For your peace of mind
25,000 Happy Customers
Approved by > 90% of dogs
real stories
More than 25,000 satisfied Imby customers
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Gas & Thea
I have tried so many allergy treatments over time, but Imby is the ONLY one that works consistently and solves the allergy itching completely! I highly recommend it!
⭐⭐⭐⭐⭐
Ranger & Sarah
Ranger loves this food, it really makes her feel better. Her allergies are really bad but this is a fantastic help.
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Cosmo & Viktor
My dog was constantly itching his eyes. He's has suffered from seasonal and food allergies for years. Once I started on the chews, his swelling went down, he wasn't itching/scratching his eyes as much, and his paw licking significantly decreased
DAILY SUPPORT CHEWS
Discover our best-selling supplements
GENERAL SUPPORT
The all-in-one chew to give a broad support
Gives shiny coat
Increases immunity
Supports skin recovery
DIGESTIVE SUPORT
For dogs with poor stool quality or picky eaters
Promotes a healthy gut
Improves stool & output
Strengthens immunity
CALMING SUPPORT
For anxious or stressed dogs
Reduces stress & fear
Improves sleep & rest
100% Natural
MOBILITY SUPPORT
For pups during growth, very active dogs or senior dogs.
Improves mobility
Prevents artrose
Reduces stiffness
ALLERGY SUPPORT
For dogs with itchy paws, sensitive skin, and ears.
Against environmental allergy
Reduces licking and scratching
Boosts immunity
healthy snacks to spoil your dog
Hypoallergenic dog snacks to spoil your dog
DENTAL HEALTH SUPPORT
Dental Sticks
BEDTIME DOG SNACKS
Snooze & Sleep
DAYTIME DOG SNACKS
Skin & Coat
GET 3 FOR FREE
Multipack Dog Snacks
The clinical case
Why hypoallergenic nutrition matters.
Food sensitivities are one of the most common reasons owners bring their dog back to the vet. Here's what the literature shows.
- Prevalence
Up to 40%
of dogs presenting with chronic itching may have a food-related trigger.
Source: veterinary dermatology literature - Common triggers
34 · 17 · 15%
Beef (34%), dairy (17%) and chicken (15%) are among the most commonly reported food allergens in dogs.
Source: Mueller et al., BMC Vet Research - Digestibility
85%+
Apparent digestibility shown in canine studies on black soldier fly larvae protein.
Source: peer-reviewed canine nutrition studies
Dogs need high-quality protein, not necessarily meat.
THE POWER OF INSECT PROTEINS
IMBY uses insect and plant-based protein to give dogs complete, balanced nutrition with all essential amino acids, high digestibility and fewer common food triggers. A healthier choice for sensitive dogs, and a more sustainable choice for the planet.
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Clean Ingredients
Fresh, minimally processed ingredients selected for quality and digestibility.
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Complete Protein
Insect protein provides all essential amino acids dogs need to thrive.
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3
4
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Allergen Free
Free from common triggers like beef, chicken, wheat, barley, and maize
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Vet Formulated
Developed with veterinarians and nutrition experts for everyday health.
Can my dog get all the nutrients it needs from insect-based food?
Old way of feeding
Chicken based dog food
85%
protein digestibility in dogs
- Responsible for 15% of food allergy cases in dogs
- High land & water use per kg of protein
- Not suitable for dogs with chicken sensitivity
New way of feeding
Insect-based dog food
100%
of daily protein needs when complete & balanced
- All 10 essential amino acids
- Up to 10× lower CO₂ footprint
- Novel protein — ideal for sensitive dogs
Why Choose IMBY over traditional meat-based food?
TACKLE ITCHY SKIN & DIGESTIVE ISSUES
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1. The hidden problem
Most commercial dog foods rely on animal proteins like chicken, beef, dairy or lamb, the very ingredients most likely to trigger allergic reactions. The result? Persistent itching, inflamed skin, and chronic digestive issues that are easy to misdiagnose.
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2. How Imby works
Imby recipes are free from the most common allergens. By switching to our low allergen formulas, many dogs experience significant relief from allergy symptoms and a noticeably better quality of life.
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3. Get the best results
Dogs with food allergies should follow a strict elimination diet for 4 to 6 weeks. No table scraps, no snacks, just Imby. Once symptoms improve, new ingredients can be carefully reintroduced one at a time.
Discover our hypoallergenic cat food
Insect-Based Cat Food
Cat food with insect proteins and nutritious superfoods. Very suitable for fussy eaters with an acceptance of > 92%!
Imby dog food creates a sustainable future for our pets and our planet
A labrador can save up to 114 flights from Amsterdam to Rome by switching to Imby food. Sounds like a no-brainer to us!
FAQs
Product FAQs
Hypoallergenic dog food is made with carefully selected, easy-to-digest ingredients to reduce the risk of food sensitivities.
No. Hypoallergenic food can be a good choice for every dog, especially because it is gentle, digestible, and often made with high-quality ingredients.
Itching, paw licking, ear problems, soft stools, gas, vomiting, or skin irritation can be signs of food sensitivity.
No. Hypoallergenic food focuses on reducing common triggers (mostly animal proteins), while grain-free simply removes grains.
Most dogs need 6–8 weeks on the food to clearly see the benefits.
Yes, as long as the food is complete and suitable for puppies. Our Vitality food is suitable.
For serious or ongoing symptoms, yes. A vet can help rule out other causes and guide the right diet choice.
General FAQ's
Shipping FAQ's
Order on weekdays before 11:00 and we ship the same day. Order after 11:00 and we ship the next day. Weekends or holidays? Next business day it is.
Belgium <5kg (Bpost): usually delivered in 1-3 business days.
Belgium >5kg (PostNL): usually delivered in 1-3 business days.
Netherlands (PostNL): usually delivered in 1-3 business days.
Rest of Europe (PostNL): usually delivered in 2-5 business days.
Subscription FAQ's
Please visit our FAQ page
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